Service Levels Rise to the Top

“It’s a wonderful thing to actually be able to communicate openly with our communications provider!”

Kathy MorellSpecial Projects Manager, pro BAKE, Inc.

Industry Focus: Commercial Bakery Equipment Distribution Company

Location: Twinsburg, OH

Windstream Solution(s): Internet and Toll-free / Voice Services

Web Site:

Since 1979, family-owned pro BAKE, Inc., has provided the very best bakery equipment to commercial bakeries throughout the U.S., Guatemala, Ecuador, Canada and Mexico. In addition to selling the industry’s most comprehensive line of bakery equipment and accessories, pro BAKE offers personal consultations.

Whether you’re opening a small bakery or updating an entire industrial facility, businesses who partner with pro BAKE get exactly what they need. Over 100 customers can attest to the professional solutions and quality services only pro BAKE provides.

The Challenge

Paying a lot for a little

As a small business, or any business for that matter, pro BAKE found their monthly expense for Internet and phone services to be quite costly. It was time for a change. A local representative from Windstream happened to visit pro BAKE at the perfect time, and with pricing at such a good value, pro BAKE made the switch to Windstream. They were tired of paying too much and receiving poor service from their existing communications provider.

With their previous provider, pro BAKE lost revenue when their 800 number went down for days at a time. “Customers want to call an 800 number, versus a long distance number,” stated Kathy Morell, pro BAKE’s special projects manager.

The Solution

Relationships are a wonderful thing

Pro BAKE is now leveraging Windstream for all their Internet and voice services. But like icing on a cake, pro BAKE not only saved with Windstream, and received dependable data and voice services; they also formed a strong bond with their Windstream representative. Windstream took the time to listen and understand pro BAKE’s business needs.

“It’s a wonderful thing to actually be able to communicate openly with our communications provider,” exclaimed Morell.

Morell continued to say, “Pro BAKE and Windstream are alike in that we both believe in providing personalized service and custom solutions to our customers as every customer’s unique and deserves dedicated attention.”

The Benefit

Giving and expecting nothing less than great service

It’s not every day that a customer describes their communications provider as “personable”, but according to Morell at pro BAKE, “Windstream is personable and efficient.”

“When you’re in the service industry, you want and appreciate good service. We give great service and expect nothing less,” commented Morell.

Thanks to Windstream, pro BAKE is saving $200-$300 a month on their communications services. With the right partner in place, pro BAKE can re-focus their efforts and funds on more critical business activities.