The Best in Breed "Challunity"

Challunity (/CHalo͞onədē/, noun) is a word I made up to remind myself, as a marketer, my mission is to turn every customer challenge into an opportunity, to put together solutions that solve those challenges and differentiate us in the marketplace.

Today, I see Challunities everywhere.  Addressing them goes beyond just packaging solutions. It offers a chance for service providers to reinvent.  How we go about doing that is also a Challunity for each of us. As the industry consolidates, it should lead you to ask, where do you place your bets?

At Windstream, our vision is to provide our customers and partners with best in breed technology solutions that address today's critical business initiatives.  These include solutions aligned with cloud adoption, CX initiatives, and security. Our recent acquisitions of EarthLink and Broadview are excellent examples of executing on this vision.  EarthLink’s SD-WAN Concierge has serious market traction and aligns with our vision for a new network service model.  And Broadview's OfficeSuite?  Double check those boxes.

I firmly believe this combination provides you with the best, best in breed alternative on the market.   It's important we help you gain an understanding of how those platforms provide a foundation for a new service provider model that transforms to align with our customers’ IT transformation.

That leads us all to another major Challunity:  74% of enterprises surveyed preferred to buy SD-WAN from a service provider because they want a complete solution (network, access, UCaaS, Security, WiFi, etc.) Yet in the same survey, 76% said they'd also consider switching providers.

That's not surprising when you consider typical service intervals and trouble ticketing systems.  Pinging a router every three minutes to open a ticket just doesn’t cut it today.  As IT moves to the cloud to be more agile, they want a service provider that proactively monitors and remedies application performance.  And that make it easy to design, order, and install services.  

Cloud-based technologies are the answer to delivering on these expectations.  Service providers that recognize this opportunity and invest to deliver on customer expectations will win in this environment.   That's our vision at Windstream.  Think of it as NaaS – network as a service – where customers accessing a portal can click, drag and drop to order services that are delivered quickly, and then proactively monitored by a Concierge who understands their business.

I don't think there's ever been a better time to be an agent.  There are so many customer challenges that require your expertise.  Your Challunity is to find a provider that aligns with what your customers need to transform. Partnering with Windstream lets you to take advantage of the here and now and the future from a single carrier. I believe Windstream’s SD-WAN Concierge and OfficeSuite are the best in breed solutions available and they resonate in nearly every customer conversation, giving us the ability to truly rock the market!


About the author

Greg Griffiths Image

Greg Griffiths is Vice President Vertical Marketing and Strategic Alliances for Windstream, where he’s responsible for driving the company’s go to market initiatives for key industry verticals. Greg was previously VP of Marketing for EarthLink prior to their merger with Windstream, as well as VP of Marketing for New Edge Networks, a leader in IP-based network services acquired by EarthLink in 2006. At New Edge, Greg led the company’s retail industry strategic focus, and had overall responsibility for all aspects of marketing including brand, communications, demand generation and channel strategy. Prior to that, he held executive positions with Eschelon Telecom and Enhanced Telemanagement. Greg is a graduate of Washington State University with a degree in marketing and has served as an adjunct instructor.