Joe Harding

CMO 2 Posts in the past 1 year

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Joseph Harding is EVP, CMO for Windstream and is responsible for all aspects of marketing for the company’s enterprise business unit, including go-to-market strategy, product management, demand gen, brand, pricing and customer insight. Harding has 20+ years of experience in the industry. Prior to joining Windstream in 2015, he was CMO at Electric Lightwave. He’s also held senior positions at Level 3 in product management, product development, customer experience strategy, M&A integration and business process. He began his career at MCI in 1993 as a marketing manager in the business markets division, and has a BS in business administration and finance from the Rochester Institute of Technology.

Blog Posts by Joe Harding

Leaving the Traditional Network WANosaurus Behind with SD-WAN


Let's get this straight. There's a reason dinosaurs are extinct. Scientists don't all agree why, but the fact remains; they ruled for a long time, and now they're gone. IT people can relate to this, since tech works in a similar, but more accelerated, cyclical fashion. In fact, it's happening now in enterprise networking, with SD-WAN. After a 15 year hiatus, during which MPLS ruled the Earth, a new cycle of network innovation is dawning. The days of the traditional WANosaurus – networks designed for a different kind of enterprise computing environment – are numbered. The era of agile, reliable, cost effective SD-WAN is here.

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