Windstream’s Commitment to its Channel Partners


The merger between Windstream and EarthLink is now official, and as part of that combination I am excited and honored to lead the new Windstream channel organization.

For the past four years, I led EarthLink’s indirect distribution channel, focusing on agent and value added reseller partnerships in managed network and cloud services. That experience helped me understand and appreciate the critical role that our channel partners play, and that is a perspective I am pleased to say that I share with the leadership team at Windstream.

And Windstream isn’t just talking the talk, it is walking the walk. In the last 12 months, it has redesigned its channel service model to give partners dedicated support and access to additional resources, information and tools. Those changes have helped Windstream partners more effectively win and retain customers while also allowing the company to deliver an improved customer experience. 

The benefits of Windstream’s redesigned channel service model include:

- Indirect Channel – Windstream now dedicates Sales Engineering, Sales Support/Sales Order Coordination (SOC) and Account Management to the Indirect Channel to improve communication, proactive marketing ability, sales enablement planning and customer base management.

Sales Engineering – Windstream now offers dedicated sales engineering team members located across the company’s service areas to create an improved sales environment for our partners.

- Service Order Coordinators/Channel Advocates – Windstream has consolidated its Service Order Coordinator and Channel Advocate programs to ensure more focused and responsive sales-support functions, including quoting, partner support and order entry/processing.

- Account Management – Windstream has transitioned to a channel-only Account Management model that increases support for partners. Support teams consist of account managers, service directors and a vice president.

So, as you can see, Windstream has dedicated a number of resources over the past year to improving its Channel Partner Program, and I look forward to continuing and even accelerating those efforts.

Looking forward to the Channel Partners Conference & Expo in Las Vegas in April, you can expect there will be several Windstream executives in attendance, including myself and Jeff Howe, executive vice president of enterprise sales. Together we look forward to meeting with a number of our channel partners. If you are attending the conference, please stop by the Windstream booth, we would love to see you.

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