Live from Cloud Partners: Session Overview—Marketing & Sales Tactics to Drive SMB Cloud Revenue


We’re keeping the Cloud Partners information coming with another great session around “Partner Best Practices: Marketing & Sales Tactics to Drive SMB Cloud Revenue.” Presented by Ryan Brock, Senior Vice President of Cloud & Channels for AMI Partners, this discussion offered tactics for cloud partners to employ to boost revenues and drive success.

Some of the most successful partners have developed dedicated sales and marketing strategies to help drive cloud revenue. Ryan covered twelve, but his top three were:

  1. Frequency – Frequency is important. Marketing your message should be a continuous activity.
  2. Budget – Have a dedicated cloud marketing budget. Ryan suggested at least 20% of your budget be dedicated to marketing the cloud.
  3. Thought leadership  Take a stance. SMB’s are hungry for advice on a wide-range of issues. 

Small to mid-size businesses have increasing needs for cloud services, so it’s imperative that partners understand what those needs are and how to accommodate them. Windstream offers flexible cloud solutions to SMBs and can help partners develop marketing and sales tactics that will help drive revenue.

Contact a Windstream expert today to find out more about cloud solutions for SMBs and ways that our partners can turn those opportunities into sales!