The Business of Business Continuity


With much of the business continuity conversation revolving around network and data protection priorities, it’s often easy to overlook that the term “business continuity” actually encompasses all activities essential to business continuance. Business continuity solutions ensure the performance and resiliency of all mission-critical business functions, allowing companies to continue delivering products or services at acceptable, predefined levels in the event of unplanned disruptions.

In fact, with the preponderance of mission-critical factors to be considered — people, facilities, utilities, technologies, data, equipment, communications, safety and much more—FEMA offers a good start to developing your business continuity plan at their website. It provides a four-step Business Continuity Plan guide, a Business Continuity Planning Suite with planning tools and training, IT Disaster Recovery Plan strategies and more. It’s one of a number of helpful sites offering guidance through the business continuity and disaster preparedness planning and vendor selection process.

For most businesses, the network is the backbone for vital business operations, supporting computing, data management and data storage—with other critical functions also dependent upon its reliable performance and resiliency. So it’s only natural that the entire technology operation garners a great deal of attention—in business continuity and disaster recovery planning. It’s why we’ve dedicated tremendous resources to implement business continuity and disaster recovery solutions to meet the full range of governance, risk and compliance requirements for businesses of all sizes. That includes colocation, public, private and hybrid cloud computing, cloud storage, disaster recovery as a service (DRaaS) solutions and multiple SSAE 16 SOC I Type II complaint data centers strategically located nationwide—including facilities that exceed the TIA 942SL Tier 4 network availability of 99.995% with an SLA of 100%. Service Level Agreements (SLAs), as well as location, power, security, resilience, and connectivity, should be primary considerations when choosing a data center that meets your business continuity objectives.

Knowing that resilient network solutions and data protection is a priority, which other essential technologies and services should you be including in your IT business continuity and disaster recovery plans?

Are voice services a “must-have”? For most business organizations—yes. Voice solutions from Business Phone Line services to sophisticated VoIP solutions—like Dynamic IP, a VoIP solution connecting phone and Internet over a single line; Virtual PBX, an end-to-end VoIP technology solution; or IP Simple, a managed unified communications solution—are among Windstream’s voice solutions, providing industry-leading reliability and 24 x 7 x 365 support to help ensure your business continuity.

Which functions might be better administered and managed by a third-party provider? And more thoroughly protected in an offsite data center facility? Network hosting? Security applications? Operating systems? Windstream’s Managed Services provides comprehensive network, infrastructure, applications and systems management within enterprise-class data centers with unmatched depth of services in every layer of the stack—managed by certified experts to help ensure business continuity.

When you think about business continuity and disaster recovery, natural occurrences probably come to mind first—hurricanes, floods, tornados, fires, earthquakes and so forth. In reality, many organizations are just as vulnerable, if not more so, to on-site risks—hackers, viruses, social activists, human error, disgruntled employee, equipment failure or similar threats. Even planned downtime is becoming unacceptable in some industries, requiring IT infrastructures to operate around the clock.

With data, voice network and cloud integrated into custom solutions, Windstream offers a comprehensive, unified approach to IT business continuity and disaster recovery.

To learn how Windstream can help you create, implement and manage a plan to fit your unique needs, contact a trusted Windstream Business Continuity advisor.