Switching to VoIP: Making Communication Dynamic


VoIP (Voice over Internet Protocol), such as our Dynamic IP solution, is most certainly reshaping the voice and data telecommunications landscape. Although not a new service, tremendous advances in technology and QoS (Quality of Service) in recent years have moved VoIP into the mainstream. We’ve found countless large enterprise organizations are deploying VoIP solutions, often as part of their larger unified communications strategy. In fact, a recent Frost and Sullivan study reports over one-third of enterprises now use VoIP with SIP Trunking. Another study by Heavy Reading predicts VoIP will displace circuit switched lines as the dominant technology within the next two years.

VoIP solutions provide a single network connection for business phone services and high-speed data, rather than having separate channels for each. Dynamic IP, VoIP service with sophisticated bandwidth management technology, prioritizes and allocates traffic bandwidth on demand, alternating between voice and data as call volume dictates. A single VoIP concurrent call using bandwidth utilization management optimizes network performance and lowers costs.

So when should you make the move to VoIP? The answer to that is different for every business. VoIP access with SIP trunking is a logical option if you’re migrating to an IP-based unified communications infrastructure with plans to get rid of outdated equipment and systems. Windstream’s Dynamic IP service can even support older systems, by deploying a media gateway that can deliver traditional analog or PRI (primary rate interface) connecting them to IP-based services, benefitting from the flexibility and efficiency of VoIP. Some businesses find hosted VoIP solutions, like our Virtual PBX, provide turnkey managed options for voice and data communications.

VoIP solutions are great for organizations seeking to:

  • Reduce costs. Who doesn’t want to cut costs? In fact, 66% of business decision makers responding to a recent Information Week research study cited lower telecommunications cost as the primary reason for using or planning to use VoIP. VoIP reduces the need for the physical infrastructure of public switched telephone network’s (PSTN) wiring, switches, and other equipment, leveraging existing data infrastructure and local and wide area networks to transmit voice signals. With a single connection routing data and voice transmissions over the same network, the cost of separate networks is drastically reduced if not eliminated all together.

    Transmitting voice over a data network also dramatically reduces long distance expense, as VoIP calls between internal phone extensions are transmitted over the data network, eliminating long distance costs for calls between branch offices.

    Efficiently managing bandwidth usage to transmit voice, data and video saves money. Typically, not all users are connected to the network at the same time; about half of a voice conversation is actually silence. These gaps between packets of information are allocated to other user traffic, optimizing bandwidth utilization. With a true dynamic bandwidth allocation solution like Dynamic IP, the only thing that limits the number of concurrent calls a customer can have is the bandwidth of the transport.

  • ”Mobilize” their workforce. With smartphones, tablets and other mobile devices, most businesses already have a mobile, distributed workforce relying on technology for business communications. With VoIP and applications like Find-Me-Follow-Me, mobile workers can conduct business from remote locations while keeping their office number unchanged.
  • Implement a Unified Communications (UC) solution. VoIP enables unified communications (UC), with the ability to quickly integrate and deploy voice, data, mobile communications and feature-rich applications in a unified approach—the ideal solution for those seeking to enhance productivity and facilitate collaboration. 
  • Future-proof their network. VoIP technology can scale up or down as needed, quickly and efficiently. And options like Dynamic IP can be designed to work with existing equipment, or seamlessly upgrade to more advanced systems in the future.

As the winner of the 2012 North American Market Share Leadership Award in VoIP Access and SIP Trunking Services in Frost and Sullivan’s Best Practice Awards, we are the industry leader for VoIP solutions. We’ve also garnered TMC’s 2012 Unified Communications Excellence Award, as well as INTERNET TELEPHONY’s 2012 Product of the Year for IP Simple, a managed UC VoIP product that includes voice, data and business phone system equipment.

With award-winning Dynamic IP, Virtual PBX, IP Simple, UC and other VoIP services and solutions, we can help you decide which option is best for you. Contact a trusted Windstream advisor to learn more. Whether it’s a new, end-to-end system or an upgrade to your existing one—VoIP is a good call.