VoIP Adoption: More and more companies say “yes.”


If you needed further proof that VoIP technology is becoming more popular with businesses and that its growth is continuing to escalate at a rapid pace, we’d refer you to a new study from our friends at Heavy Reading. In a nutshell, it says more companies are adopting packet-switched VoIP than ever before. More importantly, it says the rate of adoption will be speeding up over the coming four years.

Notably, it says that while 31 percent of installed business lines in North America are currently VoIP-based, that number is predicted to more than double to 66.5 percent by 2015, with traditional circuit-switch telephony lines dropping to 33.5 percent. If that comes true, it will represent a stunning reversal from the current situation, with circuit-switch holding 68 percent of market share, compared with VoIP’s 32 percent. Put another way, Heavy Reading predicts that VoIP will gain a dominant share of the business market within four years. That’s especially amazing, “considering that in 2010 Packet-Switched VoIP technology represented only 16 percent of total installed Class 5 lines, after more than a decade of deployments, the shift to 36 percent by 2015 is a clear indicator that the pace of TDM replacement is gaining critical mass.”

Taking it one step further, the Heavy Reading report says that business VoIP will be more popular here in North America by 2015 than it is in Western Europe. Again, that’s a turnabout from the current situation. But as more companies adopt VoIP-based systems, they’ll be able to take advantage of the numerous benefits it offers, including improved flexibility, additional functionality, and lower cost of ownership.

Windstream, of course, offers a wide range of VoIP solutions for businesses. For instance, you can implement VoIP systems with your existing PBX system in our voice/data bundle. Or you can converge your voice and data networks in a hosted solution, providing you with a fully managed, unified communications solution that blends your voice and data on a single network.

Either way, VoIP continues its rapid adoption in North America, to a greater degree than found in Eastern Europe, Latin America and the Pacific Rim. And while as vendors, we’re pleased to see that happening, we’re also pleased to see more companies taking advantage of what we believe is technology whose time has come.