Want To Cut $1 Million From Your Super Bowl Ad Budget?


I don’t believe in spending ridiculous amounts of money.  Never have.  That’s why I’m not suffering from a Big Game hangover in my wallet this week.

Then again, I didn’t spend $3 million for a 30-second commercial on the telecast.   A lot of companies did, course.  Homeaway.com spent that amount, recouping about two-thirds of it on new business, according to this article, with the rest to be made up over time.  But what makes me shake my head is the part where the company’s president says he spent an additional $1 million on servers to handle the anticipated bump from people visiting the site.

I’m sure the folks there are smart people, but I think they could have saved a significant amount of that $1 million simply by using a third party’s cloud computing infrastructure, like Windstream’s, to take on the added traffic at a fraction of the cost.  The chances are pretty good as well that they could have gotten the added capacity up and running in less time and used fewer internal resources to do it.

It’s not just the football championship, of course; companies have come to realize that cloud-based services deliver a perfect solution, enabling them to provide the added “burst” capacity they need for peak circumstances.  For instance, online retailers routinely add additional capacity during the holiday shopping season (especially on “Black Friday” and “Cyber Monday”), or during other times when they realize that their existing infrastructure is unlikely to be able to handle the anticipated volume of people clicking through to their site.

Cloud computing allows you to scale your needs based on anticipated demand.  And it allows you to do so quickly, without the ramp-up and ongoing operational costs associated with traditional implementations.  And since this is what companies like Windstream Business do as our core competency, we tend to do it far faster and with far greater, proven reliability.  Large firms have known this for several years; now, even mid-tier companies have begun relying on cloud deployments to help them seamlessly handle spikes in online traffic.

Your website’s seasonal traffic may never reach Big Game levels, but you should still consider the advantages that cloud-based infrastructures can have on your bottom line, helping you meet your daily…and not-so-daily…web traffic.  Meanwhile, I’m thinking that perhaps one of our sales guys may want to give Homeaway.com a call.  With the money we can save them, they can afford to take me (and a lot of others) to next year’s Big Game.